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Google+ has Officially Hit the Streets

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Today was the official launch of Google+ and as it seems the large advertising company is “ALL IN” and is pushing today’s public launch. There is no doubt that the Google engineers are serious in bringing this out today as the social network wars are officially in full swing.  Google also announced a variety of newly added features, including a new hangouts(read below) API for developers. With today’s public launch, Google has kicked off a superior marketing strategy along with this launch. With Facebook heading upwards to 1 billion users, this push is undoubtedly an “ALL HANDS ON DECK” effort to increase their user base…AS IF they don’t have a large enough one already!

Don’t fret though, Google will have ZERO problems converting loyal Facebook users with their new marketing strategy.  Obviously the idea is to pump up the user base so they can show more ads to you. Remember, just like Facebook, Google is an advertising sales company and not a social media company. One good piece of news that Google Google announced on June 27th was, Google+ for business that will be available later this year(2011) 

The announcement of Google+ Brand Pages or sometimes named Google+ for Business Pages was announced on November 7th, 2011.

We found a cool tutorial on how to setup your Google+ Business Page.

Also, keep your eyes peeled for my newest website www.GooglePlusBusinessMarketing.com that will help you and your business to get online with Google+.  One thing that I noticed today was the obvious change right on the search giant’s landing home page as shown here with a huge animated blue arrow showing you the little + sign with your name(you will have to be logged into your Google account).

 One new exciting feature on Google+ is called Hangouts.

Google+ Hangouts are the best way for you to say, “I’m online and want to hangout!” Hangouts lets you:

  • Chill with friends that are scrolling through the web, just like you!
  • Use live video chat that puts you in the same room together!
  • Coordinate plans, whether it’s working on a project or meeting up for coffee.
  • Maybe you’re bored. Start a hangout, invite your circles, see who’s around!


Apparently Will.i.am will be hosting a hangout session tonight for new members to Google+ at 9pm ET so keep your eyes peeled!

As we can see that the WAR HAS BEGUN! Can’t wait to see the flame wars and the back and forth between the two online GIANTS, Facebook and Google+

Let me do a call to action, will you gravitate towards Google + or stay with the old trusty Facebook?

Improving Website Rankings with Search Engines

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Improving Website Rankings on Search Engine (s)

Many webmasters are spending a lot of time trying to find a way to improve the rankings of their websites without “gaming” or “tricking” Google. With the number of websites, online businesses blogs, e-shops, articles, and social networks on the web increasing each day, webmasters and content generating people are facing a stiff competition to get their websites to grab some of the market share for their websites, online businesses blogs, e-shops, articles, and social networks.

When internet surfers cruise the web, people are unlikely to check the 4th or 5th page of the SERP (search engine result page) on search engines when they are searching for something It is very influential for webmasters to have their websites listed on the top positions in order to get “organic” search engine directed traffic.

There are so many methods that you can utilize online to “Perk Up” your website’s search engine rankings. You can use SEO (search engine optimization) or PPC (Pay per click) ads. However, these methods may not be suitable for every webmaster.

I’ll now list out some examples that will help in some basic ideas on increasing visibility for your websites, online businesses blogs, e-shops, articles, and social networks for search engine ranking increase.

  • SEO (search engine optimization)

    • If you search hard enough, ironically,  you will find 10,000 different ways to improve your SEO (search engine optimization). You will find a ton of ways to get more information about SEO methods on the web, but it is hard to find the ideas that provide the important details on how to really improve rankings. An internet newbie often confused by so many theories that he/she found, and some theories even work against each other. It is important to understand the fact that SEO can actually harm the business if not being done correctly. If you are in the practice of trying to “game” Google, you could be delisted or deranked from their SERP (search engine result pages). One of the solutions that you can do for SEO is to use the service of an SEO specialty company. The problem is, using the service of an SEO company is generally expensive, and you have to make a long term commitment so that you will end up spending even more money before you can get the results you are looking for.

  • PPC (Pay per click) ad Campaign

    • Basically, a Pay per click (PPC) campaign is an Internet advertising model used on website’s around the world, where advertisers pay the advertisement host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC campaigns are displayed within SERPs. You have to pay for every click that somebody do on your ad even if the click does not result in a sale so that you might end up spending a lot of money without getting the expected results. You may get traffic but very few conversions from those clicks.  For example, if you bid 50 cents for each click and your ad get 100 clicks a day, you would have to pay $50 a day.  There is a very relevant chance that you won’t make any sales (conversions from clicks) for that day. The $50 that you spent that day will end up being a total waste. Another huge disadvantage of using PPC is that once you have spent your limit for that day, your advertisement ends up NOT showing up anymore.  It will only keep working if you keep spending the money and if you don’t, the ad disappears. When you are out of money to spend on advertising, the PPC campaign will stop while you haven’t done anything that can improve the value of your brand at all.

    What to Do to Improve Rankings (10 steps)

    • Publish new UNIQUE Articles
    • Try to find competitive keywords that your competition isn’t using
    • Learn from your competitors
    • Make sure each page on your site has cross links to other pages on your site
    • Try to include a few outbound links to high ranking sites
    • Use Google sitemaps to it’s fullest
    • Get invlovlved with communities, get the word out about your sites(s)
    • Spell check your content
    • Have keywords in your head section of  your site
    • Valid XHTML or valid HTML

  • You don’t have to worry because there is a tool that can help you to get your website listed on at least the first three pages of Google’s SERP. You can use the advantage of Web 2.0 to rank well in most search engines. You can also use the power of video in order to boost the search engine ranking of your website. Almost all aspects of SEO (search engine optimization) can be handled using this innovative tool from link building to article marketing.

On-page optimization Guidelines for Writing SEO Friendly Content

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On-page optimization Guidelines for Writing SEO Friendly Content

FOR Hotshot SEO, writing excellent quality content and expecting Google to list it on the first page of the search results is just not enough. We need to consider some technical aspects and adjust some elements and work in a smart way. The secret is comprised by on-site SEO and off-site SEO, two SEObranches of search engine optimization. Off-page optimization holds around 90% of web page rankings, but on-page optimization still has its role in the ranking power. They guidelines for on-page SEO will be explained further in this article.

Title Tag: The Title tag is very important in obtaining great SEO. It is one of the most important things in on-page optimization.

The reason is because the title tag represents the first communication between the webmasters and search engines. It is the channel that allows search engine robots to find what a web page is all about. To write a compelling page titles, you need to place the keywords within the first visible 65 characters and finish it with the name of your website or your brand.By doing this, you have started to build relevancy of your website, so that the search engine Bot will be able to know the key terms of your website. To express the association better, you can place the pipe symbol between the page title and the site name. You have to remember that getting listed in the first position of search results is only half of the mission. The other half is how to make people click the link and visit your website.

Keywords Density: Many people wonder the proper percentage that they should put within articles.

Keyword density is not really an important thing. However, you can consider putting the keyword in the beginning and the end of your paragraph. The suggested amount of keyword is 4%. There is other relevancy metric called LSI terms that Google use. LSI terms are group of words that are associated with the same contexts.

Meta Keywords and Description: You should use keywords and LSI words in your content, and keep them at around 7 to 9.

A description tag should contain the further explanations of the things in the title. Try to mention some details about the benefits offered by the web page. It is not a good idea to fill it up with the Meta keywords because that will let your competitor to know your targeted keywords.
You should make your contents well structured using Headers from H1 to H4. You must not use more than one H2, two H2, two H3, and one H4.

Keywords: Put your keywords in H1, but be careful because the header tag is very spam sensitive.

You should emphasize your target key terms using Bold or Italics. Using one per article is enough. One other thing that you should do is to put meta-image tags for the relevant pictures that you put on your web page.  One great wordpress plugin is the All-in-one-SEO pack.  It offers great SEO capabilities and a unique way for allowing you to tweak your page’s SEO.

Referring Other Quality Content to Gain Trust: Find some trusted websites and link to them with keywords and phrases as the anchor text. Spread the links on relevant articles that you have get increase your SEO.

Simplified Search Engine Optimization

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Simplified Search Engine Optimization (SEO)

Search Engine Optimization is an effort to make a website rank higher on the search engines SERPs (search engine results pages) so that potential customers can find it easily. Most internet users never open the 3rd, 4th, or further pages. They only visit the websites listed on the 1st or maybe 2nd page of the search result pages.

Search engine optimization (SEO) is complex

Most business people don’t understand the concept of search engine optimization, and the things required to make their websites have good page rankings. This is also caused by the fact that search engine optimization is intangible and complex. Search engine optimization can also be very expensive and time consuming, so that most small businesses ignore it. Seeing the fact that search engine optimization is unknown for most business people, we need to simplify it.

Search engine optimization (SEO) and the benefits

Search engine optimization can bring a lot of benefits and ROI to companies that applies it, because it has the lowest long term customer acquisition cost. A company that understands the importance of SEO can work on it internally or cooperating with an experienced Internet Marketing Consultant.

We can simplify Search engine optimization (SEO) , relevance and authority

SEO Relevance The search engines are actually brokers that help internet users to find the contents that are most relevant to what they are looking for. Achieving SEO relevance can be done through on-page SEO by focusing on content quality and metadata to make sure that the contents are search engine friendly. This method is known as “Content Optimization”. Good aligned contents will boost a website’s rankings in the SERPs. There are more detailed steps to be done in this “On-page” SEO that can be found in later articles.

Search engine optimization (SEO) – SEO Authority

The search engines don’t just make sure that a website is relevant to what is being searched by an internet user. It also needs to make sure that a website is popular, credible, and authoritative. “Off-page SEO” is basically about accumulating links, or having a website’s web address mentioned on many other websites throughout the web. If other websites are willing to link to a website, then the website must have some sort of authority or good content quality. Of course, there are so many things that can be done in order to get many links.

Search engine optimization (SEO) content and links

To have good rankings, a website must have a good combination of “On-page” and “Off-page” SEO so that it can establish its Relevance and Authority. The search engines are using their own algorithms, but basically they are considering the combination of Relevance and Authority.
Successful SEO Needs Contents and Links

Search engine optimization (SEO) conclusion

Search engine optimization experts have many different opinions about this. Some say that getting links is the most important thing, while others say that well aligned content with keywords and Meta tags are more important. The truth is that we need to integrate content creation and link building. If one of them is ignored, then the website will never be able to get good rankings and traffic that can generate sales.

So to get the best Search engine optimization (SEO) results, we must focus on Relevance, Authority, Content, and Links.

3MultiMedia – Tony Eden

A digital agency on a mission to help small and medium businesses with their online presence. I work from my California Office to take your ideas and turn them into a digital online design for you.
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