On-page optimization Guidelines for Writing SEO Friendly Content

August 2, 2010 By Tony

On-page optimization Guidelines for Writing SEO Friendly Content

FOR Hotshot SEO, writing excellent quality content and expecting Google to list it on the first page of the search results is just not enough. We need to consider some technical aspects and adjust some elements and work in a smart way. The secret is comprised by on-site SEO and off-site SEO, two branches of search engine optimization. Off-page optimization holds around 90% of web page rankings, but on-page optimization still has its role in the ranking power. They guidelines for on-page SEO will be explained further in this article.

Title Tag: The Title tag is very important in obtaining great SEO. It is one of the most important things in on-page optimization.

The reason is because the title tag represents the first communication between the webmasters and search engines. It is the channel that allows search engine robots to find what a web page is all about. To write a compelling page titles, you need to place the keywords within the first visible 65 characters and finish it with the name of your website or your brand.By doing this, you have started to build relevancy of your website, so that the search engine Bot will be able to know the key terms of your website. To express the association better, you can place the pipe symbol between the page title and the site name. You have to remember that getting listed in the first position of search results is only half of the mission. The other half is how to make people click the link and visit your website.

Keywords Density: Many people wonder the proper percentage that they should put within articles.

Keyword density is not really an important thing. However, you can consider putting the keyword in the beginning and the end of your paragraph. The suggested amount of keyword is 4%. There is other relevancy metric called LSI terms that Google use. LSI terms are group of words that are associated with the same contexts.

Meta Keywords and Description: You should use keywords and LSI words in your content, and keep them at around 7 to 9.

A description tag should contain the further explanations of the things in the title. Try to mention some details about the benefits offered by the web page. It is not a good idea to fill it up with the Meta keywords because that will let your competitor to know your targeted keywords.
You should make your contents well structured using Headers from H1 to H4. You must not use more than one H2, two H2, two H3, and one H4.

Keywords: Put your keywords in H1, but be careful because the header tag is very spam sensitive.

You should emphasize your target key terms using Bold or Italics. Using one per article is enough. One other thing that you should do is to put meta-image tags for the relevant pictures that you put on your web page. One great wordpress plugin is the All-in-one-SEO pack. It offers great SEO capabilities and a unique way for allowing you to tweak your page’s SEO.

Referring Other Quality Content to Gain Trust: Find some trusted websites and link to them with keywords and phrases as the anchor text. Spread the links on relevant articles that you have get increase your SEO.

Avoiding Penalties for Doing Risky SEO Campaigns

July 29, 2010 By Tony

Avoiding Penalties for Doing Risky SEO Campaigns for Link Building

The validity of the statements made by SEO experts about white hat SEO needs to be questioned. Many internet marketers are doing white hat SEO without gaining any results, but they are avoiding black hat techniques because they are afraid that their websites will be penalized.

With over 150 million Web sites on the Internet, it’s very important to get quality high page rankings for visibility and SEO. Building quality links or link ing is imperative. While well known, larger SEO companies use ethical SEO practices, there are others who will try to trick or game companies like Google into higher SEO rankings by using unethical techniques. These unethical ways are known as spam and can get you penalized or banned from the search engines.

Link Reciprocation:

Link reciprocation will not get good results if it is not combined with enough one way back links. Reciprocal links can be easily detected by search engines, and there is a great chance that they will be filtered out from the index. The trust that your partner website has with the search engines determines whether a link will be demoted or not. The websites that have good quality linking pattern will gain more authority strength from their link exchange. On the other hand, webmasters who builds obscure one way and reciprocal links will have their websites ignored by the search engines.
Page Onload Redirects:

Making page onload redirects if effective, but the website will face serious consequences if the search engines found out. It will be excluded from the search engines. The best way to transfer content by site or by web page is using 301redirect. Using 301redirect will let you keep the PageRank. You only need to make sure that the domain is functioning properly and the web page discusses the same subject.
Buying Links or Purchasing Links:

Buying links is very efficient, but you need to do it discreetly with quality websites. This SEO method is very popular for its effectiveness. It can be a great method as long as you can keep your link buying activities discreet. A good way to make your purchased link undetected is to put them within the content of your partner’s website. By putting the link in the content, even a human editor will not be able to prove that it is a paid link. There are 2 common characteristics of an efficient SEO back links. First, they cannot be uncovered by human inspectors or search engine spiders. Secondly, they are really hard for competitor’s websites to replicate.
Building Link Networks:

Link networks can be approved by search engines if they are built with relevancy and coherency. Link networks are just like link reciprocation because they are easy to be discovered by the search engines. Link networks are even better than link reciprocation because they can be more transparent. Search engines, especially Google, devaluate websites that get too many links that came from the same C block IP range. That is why you should use different hosting services. If you don’t have enough content to be put in the websites that you will use as a link network, then you should not build one.
Hidden Text:

Forget about using hidden text because the are not effective and too risky
Cloaking:

Cloaking can be quite effective until the search engines catch it. But the problem is that your website will remain the same while the web evolves.
Automated Content Generation(autoblogs):

Automated content generation cannot be considered as a dangerous SEO method is you have clean intentions. However, Google has developed its duplicate content filter so that it is impossible for websites with such content to have good rankings.

It is better for you to buy links than purchasing expensive directory listings. The conclusion is that you need to develop good link practices and to find quality places to link to for good back links

Just completed www.eFishingGuide.com

July 28, 2010 By Tony

New website alert! Just completed www.eFishingGuide.com.

Five Quick SEO Techniques for your Blog

July 27, 2010 By Tony

Five Quick SEO Techniques for your Blog

A lot of newbies are very energetic to know how to profit by using SEO from the Internet and a lot of them are starting with blogs and how to SEO them up. Blogs are very ideal to use because you do not need to be a techie to be able to create one. You can blog to increase your website’s page rank and to profit from it. Blogs are great supporting tool for your main website or as a stand alone site.

Here are some techniques on how you can optimize your blogs with SEO.

1. Pick a theme for SEO

If you are to create a blog, choose a single theme. This will bind all your posts together. This is very important for the search engines (seo) because websites will have a higher page rank if the posts are relevant to one single theme/ keyword. Search engines will give negative points to blogs that are not coherent, consistent and relevant to your chosen keyword. So if you want to profit from your blog, better pick a theme and stick to it! That said- you should choose a theme that you will not get tired writing about.

2. Invest in a Domain for SEO

As soon as you decide what theme you will write about, get a domain relevant to your keyword. If you are serious about profiting from the Internet, then you should invest. A domain plays around the cost of $10 per year. Make sure that you get a keyword rich domain related to the theme you choose. If you will blog about ‘parenting’, then choose a domain with that keyword on it. If you really don’t have that $10, then you can choose free websites as long as you add the keyword related to your theme then you are on the right track.

3. Post it right

If you are to do a post, make a title that is also related to your theme and should contain your keyword. Make sure that your posts also have a keyword density of about 3-5%. Make sure that you do not overdo the keyword stuffing in your post, else, it may be tagged as a spamming. If you were to use pictures, give it an appropriate title and filename with your keyword on it.

4. Strengthen your link campaign

With a blog, it is very easy to link up to other blogs and websites. What you can do is to find related websites that have the same theme as yours. Talk to the webmasters of these sites and as for a link exchange. You can use a keyword that points to the URL of your site. It will do a lot of good to your pagerank if you linked up with a website with a high PR.

5. Post regularly

Search engines love fresh and original content. SEO Relies on it. If you do not want to be buried down the search engine results make it a point to post in your blog on a regular basis. This way, search engines will know what’s new in your website, which means a better chance of achieving a higher page rank and much improved SEO for your blog.

SEO Says ‘No’ to Spamming

July 27, 2010 By Tony

SEO Says ‘No’ to Spamming

With good SEO (Search Engine Optimization), your website you have a better chance of ranking in the first page of Google and other search engines on the Internet. If you do not reach a high page rank, your website will not get enough traffic to monetize your website.

The average Internet user has a very short attention span. If a user search the Internet for certain keywords, he will probably go to the websites that are laid on him on the first few pages of the search engine search and will not care about the other websites buried far down in Google.

So in order to make your website known and profit from it, you need to get a high page rank and to achieve this- your website should have good SEO. There are various ways on how you can optimize your website. You can offer good content to your visitors with keyword rich articles. You can also spread your links in several sites on the Internet and strengthen your link building campaign.

There are a number of webmasters that are doing the shortcut to the tedious hardwork of SEO. They tend to spam the Internet with irrelevant links and non-informative content just to boost their page rank. Below are some examples of spamming and SEO no-no’s:

SEO: Is your website guilty of spamming?

Forum/ blog spamming

This type of spamming is probably the most common because anyone can do it. Spammers post irrelevant posts and comments to various forums and blogs just to have a link back to their sites. They will flood forums and blogs with their irrelevant links that can really be a headache to site administrators and readers.

Cloaking

Users search for information on the Internet. If you do your search and you are pointed to a website with irrelevant information to the keyword you search about, then you are in a spam site. Cloaking gives search results relevant to the keyword you searched but give no pertinent content or useful information.

Artificially networked websites

Although it’s legitimate to link one website to another, spammers used artificially networked websites to give the illusion that their websites are highly referenced. When you click on these sites thinking that they contain relevant information, you will be surprised to find out they don’t really have real content at all.

Hidden keywords for SEO

Spammers mask the color of the keywords to match the background color of their website. This can cheat off the search engines thinking that this particular website has relevant information to the keyword users are searching for but only to find out that the keywords are missing (hidden) in the webpage itself and contains no relevant information to the searched term.

It is a good thing that search engines are continually developing techniques to detect spammers and penalized them and cut them out of their search engine results until such time their websites do offer good and relevant content for the users.

The objective of the existence of the World Wide Web is to give information. Spammers do it the easy way and have no regard to the true meaning SEO.