Simplified Search Engine Optimization (SEO)
Search Engine Optimization is an effort to make a website rank higher on the search engines SERPs (search engine results pages) so that 
potential customers can find it easily. Most internet users never open the 3rd, 4th, or further pages. They only visit the websites listed on the 1st or maybe 2nd page of the search result pages.
Search engine optimization (SEO) is complex
Most business people don’t understand the concept of search engine optimization, and the things required to make their websites have good page rankings. This is also caused by the fact that search engine optimization is intangible and complex. Search engine optimization can also be very expensive and time consuming, so that most small businesses ignore it. Seeing the fact that search engine optimization is unknown for most business people, we need to simplify it.
Search engine optimization (SEO) and the benefits
Search engine optimization can bring a lot of benefits and ROI to companies that applies it, because it has the lowest long term customer acquisition cost. A company that understands the importance of SEO can work on it internally or cooperating with an experienced Internet Marketing Consultant.
We can simplify Search engine optimization (SEO) , relevance and authority
SEO Relevance The search engines are actually brokers that help internet users to find the contents that are most relevant to what they are looking for. Achieving SEO relevance can be done through on-page SEO by focusing on content quality and metadata to make sure that the contents are search engine friendly. This method is known as “Content Optimization”. Good aligned contents will boost a website’s rankings in the SERPs. There are more detailed steps to be done in this “On-page” SEO that can be found in later articles.
Search engine optimization (SEO) – SEO Authority
The search engines don’t just make sure that a website is relevant to what is being searched by an internet user. It also needs to make sure that a website is popular, credible, and authoritative. “Off-page SEO” is basically about accumulating links, or having a website’s web address mentioned on many other websites throughout the web. If other websites are willing to link to a website, then the website must have some sort of authority or good content quality. Of course, there are so many things that can be done in order to get many links.
Search engine optimization (SEO) content and links
To have good rankings, a website must have a good combination of “On-page” and “Off-page” SEO so that it can establish its Relevance and Authority. The search engines are using their own algorithms, but basically they are considering the combination of Relevance and Authority.
Successful SEO Needs Contents and Links
Search engine optimization (SEO) conclusion
Search engine optimization experts have many different opinions about this. Some say that getting links is the most important thing, while others say that well aligned content with keywords and Meta tags are more important. The truth is that we need to integrate content creation and link building. If one of them is ignored, then the website will never be able to get good rankings and traffic that can generate sales.
So to get the best Search engine optimization (SEO) results, we must focus on Relevance, Authority, Content, and Links.