How to set up a b2b local PPC Campaign in 9 short steps.
One very proficient, but costly way to gather new traffic to your website is to utilize a Pay Per Click ad campaign. When you take on more clients you may feel the need to cultivate a Business to Business (B2B) local Pay Per Click(PPC) Ad campaign. In order to do this you will need to familiarize yourself with Google AdWords and AdGroups. You will also need to understand keyword tools. Once you are familiar with these tools and know how to use them properly, you can begin the process of setting up your local PPC campaign. Let’s cover the step here on how properly set up a b2b local PPC Campaign in 9 short steps:
Step 1 – Account Structure Determination.
It is important that you understand the structure of your account. If you are selling products on your site then you should create a campaign for each feature. This means that if your company sells software products, you need to make sure that you have a campaign for photo editing software, image editing software, etc…Each campaign should have generic ad groups and ad groups for features which relate to the keyword.
Step 2 – Conducting Keyword Research:
There are many great tools which can be used to generate the best keywords. These include WordTracker, Keyword Discovery, and HitWise. There are pros and cons to each so no matter which one you select, you should compile the list of keywords and key phrases which directly relate to your business.
Step 3 – Set up your Campaign and set a Daily Budget
This means that you create a search network campaign to target your audience. You should ensure that you stay within your budget first and foremost and only work with what you can.
Step 4 – Build a Negative Keyword List
This means compiling a list of the keywords which you DO NOT WANT in your ads. Google no longer shows its negative keyword builder but that does not mean you should not do it. Sit down with a few work colleagues and make a list of the negative keywords. You can run search query reports through AdWords in order to determine negative keywords as well.
Step 5 – Create Your Ads
Your ads should call people to action while simultaneously describing your product or services in an honest and accurate manner. The descriptions should use strong words which offer a call to action. The ad should reflect upon your services and products in a manner that offers a positive review which integrates your keywords.
Step 6 – Start our New Campaign with Google Adwords Editor
You can select a template which best markets your campaign. You can copy the text from existing templates and divide your ad groups into themes. With the correct software, you can create the ad campaign and load it to Google AdWords.
Step 7 – Manually Create New Ads for Each One of your AdGroups in Google Adwords
You should create customized ads for every one of your AdGroups. You need to integrate the theme keyword in the ad title.
Step 8 – Expand your Keywords
Once you have reached this point you can copy your keywords and paste them into the keyword tool on AdWords and produce possible alternatives which you can use.
